Insurance Leads Let Your Unique Selling Proposition Sale Your Prospects

If you are tired of being looked at as a salesman every time you mention you are in the insurance business or you call a prospect then you will want to read every word on this page.  It will help you become an advisor and have people calling you saying "Can you help me with my problem".

You don't have to sale anyone on anything if you have the right Unique Selling Proposition.  You have probably heard the term before, however, I don't think no one does a good job in explaining how to come up with a powerful USP.

I am going to give you an easy way to develop this message no matter what insurance market you going after. 

First you have to know you marketing.  You have to know what their wants and needs are most of the time we are delivering the wrong message to the wrong audience.

With a little research you can find the right words that appeal to your ideal prospect.  Once you know what they are looking for you just let them know you have it by constructing a unique selling proposition.

Do you see how that works...

Your USP will have the exact words that the prospect use to identify with their problem.  For example if you were marketing to people with back pain and you read an article or study that said "People with back pain have problems sitting long hours" then you USP might sound like this.

"Why People With Bank Pain Who Sits For Long  Periods of Time Needs This Easy Chair Recliner"

Does that make sense...

Many people talk about Unique Selling Proposition and you may think " I need something unique" and that is somewhat true ... but as you can see from above what is unique about this recliner.  Is it the fact that it may be consider especially for people with back pain that sits for long periods of time.

Well that is our market.

Do you think a person with back pain that sits long periods of time will stop to read that message?

Yes, they would it speaks to their back pain .. their problem.

So yes the USP needs to be unique to the prospect in terms of speaking their language, which in this case their problem.

However,

The proposition also needs to be a selling point when you make your offer.  The offer should be a solution to the problem that they are having.

Example of a popular manufacturer of beer Budweiser.  They did the great frog commercial years back and it was Unique and memorable however it was reported that their sales did not increase.

Why do you think that was?

They did not have a selling point they missed the call to action.  Why would viewers go out and buy their beer they did not address any problem or give a solution.  So it was just unique, memorable, and expensive for them.

Maybe they were just branding or going for the subconscious programming.  I can remember two summers ago while in Chicago I drank beer the entire vacation.  Can you guess what beer I drank?  Budweiser so maybe in the long run that commercial did pay off for them.

Here is the original Budweiser Commercial (Link opens in a new window) http://youtu.be/pVcbasIb8lQ.

Summarize:

• Know you market before you start marketing.  
• Your target market or prospect and you USP is linked 
• Your USP is basically your prospect problem tied to your solution
• If you craft the right message you will not have to sell
• By having a selling point unique to the prospect problem your sales will increase
• When you know your audience needs and wants you can deliver your message to them

Here to your Unique Selling Proposition

Cheers,

Kim D. Murray


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Insurance Leads Guarenteed To Be Free

If you are in the insurance business then lets just get one thing straight, and I am sure you will agree, Insurance is not your business because insurance is just a product. You are in the people business, you are in the business of bringing a consumer to an end product.

I use to think I was in the insurance business then I had to ask myself what is the insurance business anyway.  What do I do for the insurance business and you know what my answer was "People" it went back to the consumer.

I am sure you have heard of that old saying "If you find a way to get people what they want you will get everything you need".

It is true.

Now if you ask yourself what problems do you solve for people and then find the people that has that problem help them solve it you will be successful in helping people solve their problem.

Do you see how that works.

When you talk to people on the phone or out in public do you feel as if you selling.  Well if you do then stoop it ... you are not selling you are looking for people who need to solve a problem.

The problem of protecting their family from financial loss if they were to suddenly die.

If you speak to someone who does not have that problem then there is no need to talk to them at all.

I see a lot of FMO Agency offering tools for us to grow our business but tools do not matter if you don't have the mindset or the basics in order.

Your are in the business of solving problems and you have to talk to people who are basically looking for you.

Let me tell you even as you read this post people are looking for you.

How to get insurance leads guaranteed to be free...

Here are the very basic ways now they are not over night buy as you continue to buy leads and put this practice into your business you will began to get people calling you.  Wanting you to help them and selling you on why they need life insurance.

Do free educational workshops in your area
Offer free news letters to everyone you speak to
Start a blog online about problems people face and how life insurance helps
Do pod cast on the benefits of life insurance
Cold call people in your area and offer free reports.
Write press releases for internet news columns or community papers
Host live tele-seminars or webinars
Post articles to article data base
Join consumer forums and post to topics.  With your link in your signature that goes back to your blog.

All these things you can do that will bring you free life insurance leads guaranteed.

It is your duty to get the information, products and services your offer that helps protect families out to the market and you will be well rewarded for you efforts.

Here is to your success,

Kim